Video Marketing Strategies That Work [PDF]

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This 19 page PDF is chock full of great information to help you understand some steps to take to make sure your videos are working hard to find customers, clients and students for your business.

Inside you will find the following topics:

Video marketing is a marketing strategy with a lot of potential

Perhaps the easiest way to think of “video marketing” is to look at the ads on TV – here in Australia there are 5+ adverts inbetween segments of tv shows and movies, so that’s A LOT of messages being pushed into our brains non-stop.

It’s easy to experience “ad blindness” where we just don’t notice them any more (because there are too many), but over the decades since tv advertising began, this has been one of the essential ways to get new customers.

Print advertising was another essential way to do marketing and advertising, and it has had to step outside the box and find ways to put print news online – with advertising – and make it interesting and entertaining.

These are videos for advertising.

As a business owner (currently it’s 2021), it’s essential to find ways to get your product, message or service in front of the EYES of the viewing public (everyone’s online now for shopping and learning) – so let’s embrace how we can use VIDEOS to find our potential clients, customers and followers — without driving them nuts :-) Are you ready? Yes? Fantastic!

If you own a smart phone

; add a few apps, and your marketing tools are also on the smart phone.

So — there are no excuses why you can’t get started today :-)

The key, however, is to be willing to study videos and methods that have worked well (and not so well) for others – then plan a strategy and learn to navigate all the ways to USE these videos.

Ideas to get you thinking about making your first marketing video today

Here are some ideas you can review, to increase your understanding of how you can make video marketing work for you and your business website.

When you create a video for marketing purposes:

• don’t ramble, get to the point, explain the BENEFIT straight away which the viewer will get from watching
• ideally, aim for less than five minutes
• keeping it under two minutes is even better for quick tips and info.

The Absolute Easiest Video Marketing Technique Which I Use

This might sound too simple, but trust me — I’ve seen this work for every kind of business I could think of!

Create HOW TO videos to answer EVERY question you’ve ever been asked about your business or services.

Aim for Simplicity

• Do not make videos that are overly complicated or difficult to comprehend.
• If each video answers just ONE question, then it has done its job.
• If you use a lot of technical terms and industry-specific language, or use words that are beyond the eighth-grade reading level, you are going to bore many of your viewers.
• Make your videos for the layperson, using eighth grade (or lower) vocabulary.
• If technical language absolutely must be used in your video, make a second video to explain the terms and concepts.

Being able to nurture the new relationship
by providing more tips, solutions, PDFs,
videos etc, is the best way to move forward.

If it’s time for you to kick-start your business with Video Marketing Strategies That Work, then this PDF is the . 

When you're ready to put your plan into action, I’d love to show you how if you'd like some support.

Feel free to ask questions at any time >>

Cheerio for now, let me know if you enjoy all this video marketing strategy talk!

Teena Hughes

https://TeenaHughesOnline.com